Turning Ideas into Realities
house of fraser christmas sparkle
When Christmas starts in July!
Christmas is king in department store retailing. It brings with it expectations of a sparklingly good show. Hof invested heavily in Christmas, with meticulous preparation needed to land all the glitter simultaneously across the country. I led this large-scale logistical project for several years.
What I did:
I owned and delivered ‘all things Christmas’
Built and managed the significant budgets
Prepared store-by-store allocations, ordering, consolidating and distributing props
Presented the scheme to the gathered VM Managers at the ‘Christmas party’
Oversaw installation of 16km of exterior lighting across flagship locations, including Oxford Street (and all the paperwork that entails)*
Kept the naughty and nice lists up to date!
*Installations by DCL UK Ltd. Lights were LED and re-used/repurposed. Artificial greenery was also re-used and redistributed over many years.