Turning Ideas into Realities
house of fraser christmas sparkle
When Christmas starts in July!
Christmas is king in department store retailing. It brings with it expectations of a sparklingly good show. Hof invested heavily in Christmas, with meticulous preparation needed to land all the glitter simultaneously across the country. I led this large-scale logistical project for several years.
What I did:
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I owned and delivered ‘all things Christmas’
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Built and managed the significant budgets
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Prepared store-by-store allocations, ordering, consolidating and distributing props
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Presented the scheme to the gathered VM Managers at the ‘Christmas party’
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Oversaw installation of 16km of exterior lighting across flagship locations, including Oxford Street (and all the paperwork that entails)*
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Kept the naughty and nice lists up to date!
*Installations by DCL UK Ltd. Lights were LED and re-used/repurposed. Artificial greenery was also re-used and redistributed over many years.