Turning Ideas into Realities
dreams fresh for 2023
Love your bed
New-brand toolkit in hand, my team and I set about sharing the message with customers. The size and complexity of projects varied enormously. First came quick wins, the smaller things, but those that touched the majority of customers. Then, the heavy lifting of re-designing the website, promotional plan and new store format.
What I did:
I took the creative and planning lead for rolling the work out across the many customer touch points.
Web and mobile creative and planning (working with the existing Hybris platform)
Promotional campaigns re-design
Store format and light-touch refits
Guidance on new-look paid and organic social
Fabric sample ordering service
Art direction on CGI and photography